App Design Process

Helping you get from strategy to a fully fledged prototype.

1 to 2 Weeks

01. Strategy

We define objectives, do market research, explore trends, and align success metrics to create a solid foundation to kick start our project.

1 to 2 Weeks

02. Wireframing

Before diving into the details, we create a lofi prototype to test ideas, and to make sure the content architecture is aligned with the goals from our strategy sessions. 

1 to 2 Weeks

03. Usability Tests

By testing the low-fi prototype we can get feedback and learn from mistakes and then we iterate. We define use cases for what other questions need to be answered, test and recreate. These iterations of early tests help a lot to avoid delivering a half-baked product to the market.

1 to 2 Weeks

04. UI & Visual Branding

Now that we have the base of a usable product, it’s time to add the visual attributes, colors, icons, shadows, and images and refine the look and feel.

We go torugh three design expolarions to help us choose the right direction before implementing the design to the rest of the project.

2 to 3 Weeks

05. High Fidelity Prototype

In this stage we create an interactive prototype that is quite close to the final products with functions, interactions and details. It’s used in the later usability evaluation to discover the potential issues.

1 to 2 Weeks

06. Usability Tests

At this point we already smooth out the edges with our last lo-fi usability testing. The main purpose is to get validation from our targeted users, and fix any issues before the development process.

1 Week

07. UI Design System

We create a well-organized design system that keeps your digital poroduct, focused, and unified across designers, developers, and entire teams.

1 to 2 Weeks

08. Interaction Design

We prototype small interactions that needs attention to detials. The purpose is to delight the user and to create a moment that is engaging, to help set your product apart from the competition.

1 Day

09. Deliverbale Handoff

We handoff all the design deliverables like; interactive Figma prototype, ui design system, hi fidelity prototype, and a video outlining the main flows.